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To publish your app on Whip, open it from your Home screen, tap Publish, and walk through a short preview screen — Whip pre-writes your title, description, and tags, and you can edit any of them. Add your visuals, publish, and your app goes live in the feed, search, and your profile for everyone to play and remix. New apps are always private until you do this. Publishing takes one specific version of your app public — the one you’re happy with — so you stay in control of exactly what people see.

Publish your app step by step

Open a ready app and tap Publish

From an app that’s finished building (its “Your Whip is Ready!” state), tap Publish. Only completed versions can go public — a build that’s still working or failed can’t be published yet.

Review the preview screen

Whip has already written a title (up to 60 characters), a description (up to 280 characters), and up to 8 tags for your app. Everything is a starting point — tap any field to rewrite it in your own words. A great title and description help the right people find your app.

Add your visuals

Next comes the visuals step — the images and video people see in the feed before they play. Whip auto-captures highlights from your real running app, or you can upload your own. Full details in highlight reels.

Whip runs a safety check

When you publish, Whip automatically screens your title, description, tags, and media to keep the community safe. This usually takes a moment. If something can’t be approved, you’ll see a message — edit the flagged part and try publishing again.

Your app goes live

You’ll see a celebration with your app’s name — ”🎊 … is live!” — and your app is now public. Sharing options appear right away so you can spread the word.
Publishing your very first app? Whip sends you a celebration email — ”🎉 Your app is live on Whip” — to mark the moment.

What “public” actually means

Once your app is published, that version becomes discoverable across Whip:

It's in the feed

Your app can appear in For You and Trending, and under its auto-assigned category.

It shows up in search

People can find your app — and you as its creator — when they search.

It lives on your profile

Your published apps sit on your public profile for anyone to browse.

Anyone can remix it

Others can spin up their own version of your app — and you get credit automatically.
Every person who plays your published app gets their own private copy — their data stays theirs, and yours stays yours. Publishing shares the app, never your personal data inside it.

Your app gets a fair-shot boost

Brand-new published apps get a little lift in the feed for roughly their first day, so they get a fair chance to be seen before older, more-established apps crowd them out. After that, your app rises or falls on real engagement — likes, saves, comments, and remixes. Want to keep improving after you publish? You can edit your app any time and publish a newer version later.

Common questions

There’s no one-tap unpublish today. To take a published app off the feed and search, you delete it; to just declutter your own Home, you archive it. See archive or delete for both.
Whip’s automated safety check reviews your title, description, tags, and media. If any of it crosses a line, publishing is paused. Edit the flagged content and try again — nothing about your app is lost.
No. You can send a private share link to specific people without ever making your app public.
The version you publish from. If you keep editing afterward, those newer versions stay private until you publish again.

Highlight reels

Set up the visuals people see before they play your app.

Share links

Send your app straight to friends with a private link.
Last modified on July 3, 2026